Tim Brown’s TED Talk. Tim Brown at TEDGlobal 2009, Session 7: July 23, 2009, in Oxford, UK. Having taken over from founder David E. Kelley , Tim Brown carries forward the firm's mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas -- they call it "design thinking." Tim Brown is the CEO of a consultancy company, and you might be thinking - what the heck does a CEO of a company know about play??!? This is an interesting TED talk to watch because he has the audience actually do a few creative activities, including drawing and shooting little foam rockets around the room. He explains that when he first began […] Quite a lot, it turns out. Credit: TED / James Duncan Davidson Designer Tim Brown of IDEO begins his talk by posing the question, “What happens if you move from design to design-making?” He sees a profound difference between the two. IDEO CEO Tim Brown's 2009 TED Talk urges designers to think big, shifting their practice from the act of creating an object to the act of fusing design, business, and social studies to solve big, real-world problems. Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface.

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